- writing beautiful document is nontrival.
- google doc is only for writing, but not for sharing
- people need a good place to gather his thoughts
- user register to the site via social media.
- user write document in markdown or import existing html docs into markdown
- they automatically get a l2 domain with their username, and if they'd like they can have their own domain.
- useful admin pages help them manage the site.
UNIQUE VALUE PROPOSITION
- write your doc once, get multiple outputs
- clean and focused environment for writing
- much less cost structure to serve more people
- Bloggers, writers
- software engineers
- People who would like to have their own customizable personal site
- wordpress users
- jykell/octopress/wintersmith users
- bloggers who have their own blogs
- server and bandwidth cost
- software development cost
- marketing cost (including profit return plan)
- operation cost
- 2.99 USD per month per user, 29.99 USD per year per user for 1GB disk space
- 5.99 USD per month per user, 59.99 USD per year per user for 10GB disk space
- application/theme stores, one time fee for applications/themes