- Make cheap, costless blogs, sites is not easy
- github pages
- user install the hatch toolkit.
- then write their own templates and do proper customization.
- then write their documents, pages in languages like markdown.
- useful admin pages help them manage the site.
UNIQUE VALUE PROPOSITION
- clean and focused environment for writing
- content management is quite easy
- deploy is easy and many cheap/costless solutions
- super fast site generation, save lots of time for users.
- easy to use, easy to extend.
- startups (for their company site)
- bloggers / envanglists
- jykell/octopress/wintersmith/docpad users
- bloggers who have their own blogs